Bookmarks are perhaps the best way to get the most attention to a specific cause or event. However, the number one industry that should be utilizing bookmarks are bookstores and libraries. Both of these institutions sell books, and as a result as always on the lookout for some ways to easily market themselves to the masses. Below are the top four design tips to marketing your bookstore with bookmarks.
Copy - Make sure that the copy you choose to use is something that is reflective of your bookstore. That means that the tone should be something that is unique to its atmosphere. As a result try and think of things that would interest your customers. Perhaps it would be a brain teaser, or maybe even a saying that is local to your community. This will help in not only connecting, but also bringing attention to your store.
Copy - Make sure that the copy you choose to use is something that is reflective of your bookstore. That means that the tone should be something that is unique to its atmosphere. As a result try and think of things that would interest your customers. Perhaps it would be a brain teaser, or maybe even a saying that is local to your community. This will help in not only connecting, but also bringing attention to your store.