Flyer Marketing For Your Salon

Flyers are perhaps the best way to get involved. They not only allow you to quickly and easily disseminate your message to a large group of people, but they also allow you to brand yourself over a large region. However, with all of the benefits that flyers can provide, there are a few things that you should keep in mind should you decide to follow through with your marketing efforts. Below are the top five tips to ensuring you get the most from your efforts.

Images - Make sure that the images you choose are all inline with your current marketing efforts. These images should be the same images that you include on your website, as well as your other printed collateral. Just remember that the number one thing you need to do is to keep all of your branding cohesive. By including repetitive branding you will not only be able to get the most from your marketing efforts, but will also help in building brand credibility.

Copy - Make sure that the copy is something that stands out. The copy should not only be able to speak to whoever picks it up, but it should also speak to your target demographic. Your target demographic is the one type of customer who brings in the most sales. They are typically your core market when trying to influence the purchasing habits of your consumers.

Shape - Try to go for a shape that is out of the ordinary. By creating a shape that is unique to your business, you can better differentiate your brand from the competition. It helps in not only promoting you, but also helps in distributing the information you need in a timely manner.

Size - Try to print on an oversized flyer. By creating a jumbo sized flyer, you are better able to communicate what you would like to say, as well as explain the key differentiators from your business. In addition to that, it also helps in standing out from the competition. People are less likely to pass by a jumbo sized flyer, and more likely to pick it up and read a larger sized flyer.

Color Scheme - Try to shoot for a color scheme that is representative of your brand. That means that the colors you use on your website should be the same colors that you use on your flyer, as well as your postcard, business card and bookmarks. So try to see what your current marketing materials look like and utilize similar colors that will help in creating brand credibility.

When you are done, be sure to ask everyone you know what they think of your flyer. This will help in getting valuable feedback that you can apply to your flyer as well as other marketing materials.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.


Article Source: Melanie C Turner