Postcard Marketing For Your Small Business

Postcards are perhaps the best way to market your business. They not only provide you with enough space to clearly identify your company, but also allow you to simply and easily state who you are and what your can do for your business. As a result, it is best to properly plan where each image, background and text box will be placed. Below are the top four tips to ensuring that you get the most from your postcards.

Copy - Make sure that the postcards you choose are something that will entail a great deal of explaining who you are, what you do, how you do it better and why the recipient should believe you. This will help in not only getting word out about your company but also help in building a following for your business.

Images - Be sure that the images you choose to utilize all speak to your brand. This will help in not only getting word out, but will also add a sense of personality to your marketing materials. Just be sure that the images not only portray a sense of professionalism, but also speak to your target demographic.

Mailing - Try to mail your postcards. This reasonably cheap option is the perfect way to get eyeballs to your brand. Many times mailing the postcards will not only help in forming that personal relationship, but will also help in getting in front of your customers in the best way possible. Many times printing companies will offer both list services, and direct mail options all under one roof.

Shape - Be sure that the shape is something that stands out. This will help in getting additional eyeballs to your marketing piece, but will also create conversation. The best way to go about this is to think of what embodies your business. By thinking of what embodies your brand you are better likely to build brand credibility as well as properly display what you do best.

When you are done, be sure that you ask friends, family and coworkers what they think of the piece. This will help in not only getting feedback, but will also help in delivering the most effective postcard marketing piece ever. By producing the most effective marketing piece, you will not only be able to gain valuable sales, but will also be able to connect with each customer on a level that they're normally not used to.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

Article Source: Melanie C Turner

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